- Uncertain and unpredictable regulatory environment for blockchain and digital assets
- Fast-changing business environment
- The complexity of operating across multiple geographies
- Concepts and technology not always well-understood by customers, thereby creating hesitancy to adopt solutions powered by blockchain technology
- Reliance on relationships with traditional banks and payment service providers
- Response from established players (e.g., payment services providers, Facebook, and banks), who are also important service providers to the business